Petite Petal Fragrance
Packaging Design 2
Fall class of 2023 at Pratt Institute
System design
Visual branding
Naming
Logo design
Product
Packaging design
Choosing a full-sized fragrance is a costly gamble. Petite Petal is a curated sampling service that lets users explore scents on their own terms. I designed the bottle form — a petal-arranged rolling case for easy dispensing — and built the brand identity around a refreshing, classy aesthetic. Sustainable materials and a built-in return program reinforce the brand's commitment beyond the visual.
