Bow-tie Cinema
Typography and Information Design
Fall class of 2022 at Pratt Institute
System design
Visual Branding
Logo design
Graphic design
Starting from a shadow cast on a pharmacy sign, I developed 'The Spot' — a custom display typeface that plays with positive and negative space. To demonstrate the typeface in a real-world context, I applied it to a full rebrand of Bow Tie Cinema, a local theater, showing how a typographic system can define an entire brand's visual voice — from posters to motion.
Typeface exploration
