I am Patsy Sam
A brand designer currently
based in New York.
Patsy is a New York City-based brand designer specializing in branding, packaging, and visual communication. With a strong foundation in brand strategy and creative direction, her work spans packaging design for food and beverage brands, campaign development, and brand identity systems.
Beyond her commercial work, Patsy is recognized as an illustrator under the name Patsam. Her work has been featured at the Asian Illustration Fair in Shanghai and the Bangkok Illustration Fair, and earned a Bronze Award in the Graphic Novel Design competition at Happening Magazine in 2022. In 2021, she curated "How Are You?" — a solo interactive exhibition exploring self-reflection and coming-of-age.