The Lost
Animal Toy
Prototype and Production Design
Spring class of 2023 at Pratt Institute
Visual Branding
Logo design
Product
Packaging design
About project
The existing packaging for Rumi's Lost Animal Toy didn't reflect the toy's wild, playful energy — and used materials that couldn't be reused. I redesigned the box to become part of the play: it opens into an expandable game board that connects with other sets. Tabs replace glue for repeated use. The rebrand introduced a lower-case logotype with rounded curves and animated animal icons that match the toy's chaotic charm.
