FINNIX
Branding
Creative Designer at Head100 Co,. Ltd
System design
Visual branding
Character design
Financial apps often feel cold and intimidating — FINNIX needed to change that. I worked with marketing team and visual designer built a full brand system including a character named Finnie: a smart, friendly mascot that communicates expertise without the stiffness. The visual identity carries this warmth across app UI, social content, and merchandise, making users feel confident,
not anxious, when managing loans
