SandFun
modular toy
Design System
Fall class of 2022 at Pratt Institute
System design
Visual branding
Naming
Logo design
Packaging design
About the project
Children's outdoor play needed a product that was more than just a toy. Sandfun is a modular beach sculpting system for ages 6–7 — designed to snap together and encourage collaborative, open-ended building. I developed the complete brand system from toy design to packaging and promotional launch, creating a cohesive identity rooted in the toy's own character aesthetic.
